Communication Jobs And Marketing In Health Industry – Know More


Communication Jobs And Marketing In Health Industry - Know More

Both communication and marketing are the fundamental aspects of today’s generation. Marketing is not valid without proper communication. No wonder communication jobs have a high demand in the market. Both communication and marketing have to be reliable and competent in the viewpoint of public health.

The government drafts and releases several schemes for the welfare of public health. Unless the communication is effective, people are not aware of their rights and entitlement to benefits.

Likewise, for marketing, if we do not assess the need of the public adequately due to lack of proper communication, marketing fails. You cannot flourish due to an imbalance between demand and supply. Hence, in the domain of public health, communication and marketing are essential tools.

Communication Jobs And Marketing In Health Industry - Know More
Communication Jobs And Marketing In Health Industry – Know More

Role of Communication Jobs In The Field Of Public Health

The “people and places” framework recognizes the demographic picture of the people, such as the people and their communities, the population distribution, the places relevant to their health practice, and attitudes.

Communication, that is, passing on of information, plays a vital role here. For example, for public welfare, the government promotes IEC activities (Information, Education, Communication). These kinds of activities are in promotion to bring about a change in public health behavior for their benefit.

Carrying out communication effectively is so important, both for the sake of public health benefit as well as for marketing purposes that the number of jobs in the field of communication has risen. More and more people are knowledgeable about gathering information and passing on correct information to others.

Marketing Here

Marketing in the field of public health aims towards the betterment of people. Although the companies are about profits, the marketing of their products is also for the benefit of public health. For example, the marketing of sanitary napkins will also generate awareness of the need to use sanitary napkins instead of conventional clothes for the better reproductive health of women.

Another example is the promotion of nicotine patches for the cessation of smoking. Everyone knows that smoking causes lung cancer. But are unable to control the urge to smoking. Nicotine patches help to put an end to this bad habit. Awareness of such beneficial products is propagated among people. However, the affordability of such useful products is sometimes controversial.

Marketing was not something people recognized as a core public health function. It was mainly because of its association with the profit-minded business giants. According to the previous ideology, health should not be the playground for business.

Communication Jobs And Marketing In Health Industry - Know More
Communication Jobs And Marketing In Health Industry – Know More

Conclusion

All public health organizations are trying to promote effective communication for a better outcome in all sectors of public health. Over the last few years, the need for proper communication between the providers of health service (for example, the medical practitioners) and the receivers (the patients) is more.

It is an essential aspect of maintaining a healthy relationship between both parties. Effective communication can bring about positive changes in the field of public health.

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